3 months free is a way for Apple to promote its service against its competitors, and they need to do this promotion because they're late-comers. There is nothing to gain for the creators of music in getting more people to use Apple streaming service instead of Spotify or Google, so, why should they finance Apple's promotion?
> There is nothing to gain for the creators of music in getting more people to use Apple streaming service instead of Spotify or Google
Are you sure? Because Apple are promising to pay higher royalties. That sure seems like not nothing to me. Now, I pass no judgement on whether the financial calculus works out for 3 months of free usage, but to be honest saying there's "nothing to gain" is being dishonest.
