There were ~60M iPhone users when Jobs was the CEO. There are about ~1.4B right now. Both respectively accomplished very respectable things. It’s not selling for a quick buck if he was able to scale the business to such degrees. That being said, I agree that Apple makes a lot of wrongs.
One google shows that’s considered the “current active user” count, not total sales. 2.3 billion by Jan 2024 (so more now) is the estimate for total sales.
I used a llm to sum your percentages and counted only 785,644,479 people. That's just over half the 1.4B claim.
However, it also linked to articles that showed that as of 2025, there are approximately 1.38 to 1.56 billion active iPhone users worldwide. So the percentages may be misleading but the number is correct.
Part of the appeal of Apple was that not everyone and their mom just had an Apple device. They heavily played on that, similar to how fashion does. That "exclusivity" (sort of) is gone now, and it shows with Apple trying to create likable, noncontroversial designs for the larger crowd. They try to make up for it with prices, but it misses the point.
I promise you, in 2005, everyone and their mom had an iPod. If you couldn’t afford the full fat iPod, you bought any of the various cheaper stripped down models. If anything, Apple has gotten more exclusive through their pricing.
