Who cares if someone is toxic towards Adobe? It's a corporate brand, people should be allowed to voice what the feel about a fucking brand.
Adobe could have sincerely communicated while blocking any abusive stuff or if they couldn't be arsed, turned off comments. They have PR people to handle this stuff, or at least they did until it was probably left up to some underpain intern who doesn't give a shit.
Toxicity and brigading is the problem. Moral toxicity and brigading, where people think they are doing some good, is even worse.
I'm not crying crocodile tears for Adobe. They shouldn't have deleted their post, and ultimately they just shrugged and decided that bsky didn't matter yet and just abandoned it for now.
Which serves no one, but it's what you get when a small number of twats who think they're the bully squad ruin a platform.
Adobe could have sincerely communicated while blocking any abusive stuff or if they couldn't be arsed, turned off comments. They have PR people to handle this stuff, or at least they did until it was probably left up to some underpain intern who doesn't give a shit.