Hopefully, it will motivate Apple to make the App Store more competitive. The existence of third-party options will really make them work to make that 30% fee look attractive.
On the PC gaming side, Valve regularly gets developers to abandon their own storefronts and pay their fee instead. Valve has huge market penetration, offers App Store-like services and has invested in a truly feature-complete platform. Because they have all this, publishers like EA and Ubisoft almost have no choice if they want to compete. Their own storefronts completely failed, despite continued investment and even the occasional attractive deal/title.
I really do hope Apple is afraid of these consequences. They will be forced to differentiate themselves in more meaningful ways, and move past their obsession with service revenue and distribution control. If users are able to get a better experience by avoiding the App Store, I'd say that's Mission Success for the DMA.
On the PC gaming side, Valve regularly gets developers to abandon their own storefronts and pay their fee instead. Valve has huge market penetration, offers App Store-like services and has invested in a truly feature-complete platform. Because they have all this, publishers like EA and Ubisoft almost have no choice if they want to compete. Their own storefronts completely failed, despite continued investment and even the occasional attractive deal/title.
I really do hope Apple is afraid of these consequences. They will be forced to differentiate themselves in more meaningful ways, and move past their obsession with service revenue and distribution control. If users are able to get a better experience by avoiding the App Store, I'd say that's Mission Success for the DMA.