They still need to sell cars for the next couple of years. When they've mentioned autonomy and removing the steering-wheel (some) people get upset because they want a car they can drive themselves.
So if they tout the idea of people not owning cars too much that is will only antagonize people in the short term.
If the ownership model changes they can easily adapt. I think they are very aware of the car ownership statistics and how cars being shared is a fundamentally better model in most cases.
If the basis of your model is ramping up to major production levels at a loss to sell things people won't need once you're ramped up, I think you have a problem.
So if they tout the idea of people not owning cars too much that is will only antagonize people in the short term.
If the ownership model changes they can easily adapt. I think they are very aware of the car ownership statistics and how cars being shared is a fundamentally better model in most cases.